GEO methodology

How we work

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Done-for-you GEO does not begin with random edits. It begins with a clear system: where the brand stands now, why AI is not choosing it, and what to fix.

AI answer audit

We review ChatGPT, Gemini, and Perplexity answers for the queries that matter in your niche. We assess competitors, current AI positioning, and the exact gaps.

Positioning

We define one clear description of the brand: who it is for, what it solves, and why it is different. That narrative becomes the backbone of all brand touchpoints.

Content and pages

We update the website, service pages, and FAQs for AI search: clear definitions, structured answers, and language aligned with real customer intent.

External signals

We strengthen the external footprint through case studies, reviews, publications, profiles, directories, and mentions that validate the brand independently.

Monitoring

We track changes in AI answers, measure improvements in mention quality and frequency, and adjust the strategy as the environment evolves.

Tools and data

We work with direct prompts to ChatGPT, Gemini, and Perplexity using the phrasing your buyers actually use, structured-data (schema.org) analysis on the site, robots.txt and llms.txt checks for AI crawlers, and monitoring of brand mentions in the external sources AI models treat as validation.

What we don't do

We don't promise a specific ranking or a guaranteed outcome on a fixed timeline — AI models update unevenly, and no agency controls their index directly. We don't buy fake mentions or low-quality links — that damages AI trust in the brand over the long run.

What does the AI answer audit include?

We test real buyer prompts in ChatGPT, Gemini, and Perplexity to check whether your brand appears, how it is described, and which competitors are named instead. We also assess the website, positioning clarity, schema, and external footprint to identify where signals break down and what needs to change first.

How long does the full GEO process take?

A typical engagement runs six to twelve weeks. The first two weeks cover the AI answer audit and positioning work. Weeks three through six focus on website and content updates. The remaining time is spent on external signals and monitoring initial changes in AI answers.

Do you make the changes yourselves or does our team?

We handle the work end-to-end. For website and content updates, we either work directly in your CMS or provide ready materials for your team to publish, depending on what is faster. We confirm the setup at the start of each engagement.

How do you measure whether GEO is working?

We track how often and how accurately your brand appears in AI answers for target queries before and after the work. We monitor ChatGPT, Gemini, and Perplexity responses and report changes in mention frequency, description accuracy, and competitor positioning at regular intervals.

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